by Marcus Dacombe | Mar 30, 2016 | Margin Improvement
Selling the change to your suppliers, internal staff and your customers is where the strategy turns into business as usual. Even if we were only dealing with suppliers and customers, it would be worth bearing in mind that; Suppliers will only offer lower prices in...
by Marcus Dacombe | Mar 29, 2016 | Business, Marketing
Communicating your Unique Proposition; Ringing the Bell Curve. This is a bell curve. It’s used a lot in statistics, engineering and sociology. As it is, it’s pretty useless. What makes it useful is what you put along the side and bottom axes. Along the bottom line,...
by Marcus Dacombe | Mar 16, 2016 | Margin Improvement
The strategy of a margin improvement programme is the part where ‘how’ to achieve the long term aim is mapped out; moving from the situation, (not enough margin) to the objective (long term sustainable margin). Simply put the strategy could read; Better prices...
by Marcus Dacombe | Mar 11, 2016 | Business
My greenhouse is a mess. There is no getting away from it, I have neglected it over the winter and it looks terrible. I am convinced that there is a huge spiders nest in the corner and frankly the very thought of that scares me witless. The trouble is that I’m getting...
by Marcus Dacombe | Mar 9, 2016 | Marketing
I was fortunate enough to attend the 2010 World Innovation Forum and hear some of the greats including Biz Stone and Seth Godin, but this description on purchasing habits paraphrased from the session “Innovation and Healthcare” by Michael Porter really grabbed my...
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