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Three things

Three things: Joining the dots. Two videos and a story that at face value seem to have more to do with gaming than real life. The first video is the excellent short film “Hyper Reality” by Keiichi Matsuda. More dystopian vision than anything else it shows how gaming...

Thinking inside the box

One of the key things we talk about during the commercial workshops is why people buy. Understanding this is critical and we’ve tackled the subject before in previous blog posts, but the story below shows how trust can be communicated in many forms. At face value the...