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Hammers, hammers, everywhere

…and not a nail in sight. How do give your project the best start, with 6 questions. What is the real reason that projects are successful? There are a number of factors, not least of all the specific project method that’s employed. I love it when you engage in a...

What’s your USP?

Spoiler alert: It isn’t your excellent customer service. I had this dialogue with a client recently. “Our USP is our excellent customer service.” “So is [competitor A]’s and they’re cheaper.” “But ours is so much...

Cutting through the wall of Apathy

Telling a good story is not enough. Really another story about story telling? We talk about connecting with the customer all of the time and there have been enough posts recently on social media about how we’re pretty sick of people telling us it’s all about telling...

Is there money to be made in hardware sales?

Of course there is, however consumer PC hardware sales in the UK seem to be continuing on their slow decline, according to analysts Gartner, and have been since 2012 when HP SVP and EMEA GM Eric Cador told his audience at a sales conference that the PC industry [has]...