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Hammers, hammers, everywhere

…and not a nail in sight. How do give your project the best start, with 6 questions. What is the real reason that projects are successful? There are a number of factors, not least of all the specific project method that’s employed. I love it when you engage in a...

What’s your USP?

Spoiler alert: It isn’t your excellent customer service. I had this dialogue with a client recently. “Our USP is our excellent customer service.” “So is [competitor A]’s and they’re cheaper.” “But ours is so much...

The Wireless Village

[Image Credit: http://newsroom.fb.com/news/2016/10/introducing-workplace-by-facebook/] Only 10 years ago we were talking about online collaboration and calling it the ‘Wireless Village’ It was powered by SIP data transfer and it was going to revolutionise the way that...

Three things

Three things: Joining the dots. Two videos and a story that at face value seem to have more to do with gaming than real life. The first video is the excellent short film “Hyper Reality” by Keiichi Matsuda. More dystopian vision than anything else it shows how gaming...

Thinking inside the box

One of the key things we talk about during the commercial workshops is why people buy. Understanding this is critical and we’ve tackled the subject before in previous blog posts, but the story below shows how trust can be communicated in many forms. At face value the...