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Is there money to be made in hardware sales?

Of course there is, however consumer PC hardware sales in the UK seem to be continuing on their slow decline, according to analysts Gartner, and have been since 2012 when HP SVP and EMEA GM Eric Cador told his audience at a sales conference that the PC industry [has]...

Product or Solution

I remember a TV ad not so long ago when an unsuspecting customer who was desperately trying to buy a mobile phone from a now defunct mobile retailer was challenged with the assertion “You text a lot don’t you?” The unsuspecting customer looks blankly at the wise...

Most of Us

It’s easy to read through the posts and pages on sites such as LinkedIn and harvest some fine points on the intricacies of management, business development, social media marketing and so on. There are a huge number of well respected, successful, global experts that...

Credible Sales

During a conversation with a successful telco, I had to defend the position that I was ‘always talking about the value chain from the customer’s perspective’. At about the same time another business owner stated that the ‘customer doesn’t tell me what they need, I...