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Cutting through the wall of Apathy

Telling a good story is not enough. Really another story about story telling? We talk about connecting with the customer all of the time and there have been enough posts recently on social media about how we’re pretty sick of people telling us it’s all about telling...

It’s a trap!

We know that Click Bait is bad for your company and bad for your brand. But have you stopped to consider why? I hadn’t until I saw a piece of media being advertised in two very different ways that elicited two very different responses from me. What you’ll read next...

The Third Revolution

Hype and Hyperbole? The channel is evolving, but the case can be made that it has always been so. After years of promise, VoIP may well be at the tipping point for traditional telco. But does this bring a greater opportunity or additional pressure to the telecom...

Selling Chrome Toasters, on demand.

I discovered what Netflix does the other day. I mean I know that it streams TV programmes, Films and Documentaries to your device over the internet for a monthly subscription fee, but I got to the root of its core purpose and its success. This sort of epiphany...

The Personal Robot Assistant

 Or, how I learned to love the internet of things and stop worrying If you only watch one video in this post, I urge you to watch the last one. The Internet of Things (IoT). One of the most written about developments in recent times. It’s one of those things that has...

Ringing the Bell Curve

Communicating your Unique Proposition; Ringing the Bell Curve. This is a bell curve. It’s used a lot in statistics, engineering and sociology. As it is, it’s pretty useless. What makes it useful is what you put along the side and bottom axes. Along the bottom line,...