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Marketing in the channel is a tricky proposition, to many it is a luxury, at worst a bit of a dirty word. In this episode we talk to Mark Saunders, Group Marketing Director at Nine Group to get his view on permission marketing, customer relationships, brand and systems.

There is a great example of story telling that refers to a talk that Kevin Spacey gave to the delegates of a recent content marketing workshop, that can be found here.

In Mark’s own words. Marketing, more than just colouring in!